Online courses for Demand Generation program

Learn the skills to To Create the pipeline to supercharge your growth.

Course 1

Demand Generation overall guide

This short course is designed to teach you a 10 point framework. By learning this framework you will understand what you need to learn to accelerate the growth of your company.

Demand Generation overall guide

3 lessons - 0:35 hours
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Course 2

The Demand Gen engine

To sell successfully to companies you need to understand how they buy software. Mirroring this and bringing order to the process you can set yourself up for success

The demand Gen Engine

1 lesson - 30 minutes
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Course 3

Metrics for Growth

This short course is designed to teach you a 10 point framework. By learning this framework you will understand what you need to learn to accelerate the growth of your company.

Metrics for Growth

3 lessons - 0:35 hours
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Course 4

ICP - Ideal Customer Profile

To sell successfully to companies you need to understand how they buy software. Mirroring this and bringing order to the process you can set yourself up for success

ICP - Ideal Customer Profile

1 lesson - 30 minutes
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Course 5

Personas

This course is designed to teach you the core elements of managing a deal through the sales process. You will learn how the process will enable you to control the deal and increase your win rates significantly. Above all, you will learn how to manage trust in your prospect and mitigate risks to close more deals.

Personas

8 lessons - 1:10 hours
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Course 6

Value Messaging

This course provides a deep dive into a typical multi-step sales process takes all the tasks that must be done to manage a sale to close and organizes them in the right order to have the biggest impact. You will learn how doing things in a specific order will optimize your control of the deal and increase your win rates significantly.

Value Messaging

7 lessons - 1:02 hours
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Course 7

Traction Channels - Inbound

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Traction Channels - Inbound

5 lessons - 1:11 hours
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Course 8

Traction Channels - Outbound

A deal that’s not moving forward is in danger of being lost, resulting in otherwise winnable deals failing to turn into revenue. This course will teach you three things - how and where deals can stall, the tactics to prevent them from stalling and skills to bring a stalled deal back on track.

Traction Channels - Outbound

7 lessons - 1:15 hours
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Course 9

Traction Channels - Referal

DealCoach

Traction Channels - Referal

5 lessons - 4:11 hours
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Course 10

Mid and Bottom Funnel Nurturing

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Mid and Bottom Funnel Nurturing

5 lessons - 4:11 hours
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Course 11

Long Term Nurturing

Drive sales best practices across multiple deal stages to increase win rates.A playbook builds on a Sales Process to

Long Term Nurturing

5 lessons - 4:11 hours
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Course 12

Leading the team

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Leading the team

5 lessons - 4:11 hours
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Hey!

I Am David Larkin.

With many year’s experience, I helped build and grow over 50 companies in the last 8 years. In the constantly changing field of Sales, it is my mission to empower globally ambitious companies with sustainable and predictable revenue growth

Why My Courses

Grow your knowledge and stay ahead of your competitors

Proven Success

Developed and used for many years face-to-face, the learnings have brought success to many companies

Trusted Knowledge

Increase your confidence with modern best practices designed to improve your performance

Anytime, Anywhere

Web access (including mobile) to all the courses to enable you to make best use of your time on the go.

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