Online courses for Demand Generation program
Learn the skills to To Create the pipeline to supercharge your growth.
Course 1
Demand Generation overall guide
This short course is designed to teach you a 10 point framework. By learning this framework you will understand what you need to learn to accelerate the growth of your company.
Demand Generation overall guide
3 lessons - 0:35 hours
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Course 2
The Demand Gen engine
To sell successfully to companies you need to understand how they buy software. Mirroring this and bringing order to the process you can set yourself up for success
The demand Gen Engine
1 lesson - 30 minutes
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Course 3
Metrics for Growth
This short course is designed to teach you a 10 point framework. By learning this framework you will understand what you need to learn to accelerate the growth of your company.
Metrics for Growth
3 lessons - 0:35 hours
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Course 4
ICP - Ideal Customer Profile
To sell successfully to companies you need to understand how they buy software. Mirroring this and bringing order to the process you can set yourself up for success
ICP - Ideal Customer Profile
1 lesson - 30 minutes
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Course 5
Personas
This course is designed to teach you the core elements of managing a deal through the sales process. You will learn how the process will enable you to control the deal and increase your win rates significantly. Above all, you will learn how to manage trust in your prospect and mitigate risks to close more deals.
Personas
8 lessons - 1:10 hours
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Course 6
Value Messaging
This course provides a deep dive into a typical multi-step sales process takes all the tasks that must be done to manage a sale to close and organizes them in the right order to have the biggest impact. You will learn how doing things in a specific order will optimize your control of the deal and increase your win rates significantly.
Value Messaging
7 lessons - 1:02 hours
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Course 7
Traction Channels - Inbound
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Course 8
Traction Channels - Outbound
A deal that’s not moving forward is in danger of being lost, resulting in otherwise winnable deals failing to turn into revenue. This course will teach you three things - how and where deals can stall, the tactics to prevent them from stalling and skills to bring a stalled deal back on track.
Traction Channels - Outbound
7 lessons - 1:15 hours
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Course 9
Traction Channels - Referal
DealCoach
Course 10
Mid and Bottom Funnel Nurturing
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Course 11
Long Term Nurturing
Drive sales best practices across multiple deal stages to increase win rates.A playbook builds on a Sales Process to
Course 12
Leading the team
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Hey!
I Am David Larkin.
With many year’s experience, I helped build and grow over 50 companies in the last 8 years. In the constantly changing field of Sales, it is my mission to empower globally ambitious companies with sustainable and predictable revenue growth
Why My Courses
Grow your knowledge and stay ahead of your competitors
Proven Success
Developed and used for many years face-to-face, the learnings have brought success to many companies
Trusted Knowledge
Increase your confidence with modern best practices designed to improve your performance
Anytime, Anywhere
Web access (including mobile) to all the courses to enable you to make best use of your time on the go.
Some Feedbacks
What people are saying
"David makes some of the best educational Sales content on the internet! His teaching style is approachable and thorough and I've learned a lot from him over the years.”
“Working with David has been a fantastic experience. He was committed to helping us accomplish our goals. We saw an immediate 10-15% increase in win rates.”
“David is smart, charismatic and insightful! He has a lot of experience and shares his knowledge freely.”
“David provided valuable information that our attendees could apply to their own Sales Pipeline to help them grow their businesses and increase effectiveness.”
