A Founder’s Guide to Modern SaaS Selling






Skill Level

30 Mins.





Commercial success is the goal of any SaaS start-up. Commercial success requires a lot of things working well but central to this success is happy paying customers.

As a startup, you progress through stages of development from product-market fit to traction to trajectory stages.  At each stage, success means different things. The skills and techniques you will need to achieve success will differ from stage to stage.

The skills required throughout these 3 phases are built around 10 core principles. It doesn’t matter where you are in the journey,  the 10 guiding principles provide you with a framework that defines your commercial success.

This short course is designed to teach you this 10 point framework. By learning this framework you will understand what you need to learn to accelerate the growth of the company.

The course goes beyond simply deal management/pipeline management in the framework of 10 principles including items you need to grow your team, understand the core metrics and develop skills within your organization. 

Completing this course will help you:

Who is the course for?

This course is designed for anyone involved in Enterprise SaaS who wants to learn how to close more deals and do it faster.  You can’t wait a year or more to learn the dynamics of an Enterprise deal nor can you simply hire a costly VP of Sales so you need to tap into the necessary expertise quickly and at low cost.

Learning Path

This lesson outlines what you can expect from this course – why you need to manage your deals, what a process looks like and how to control risk and trust. Also we will dive into the stages (the three T’s) of the evolution of a business and and why deal management is essential in each stage 

Video 13 Mins

Modern Selling is built around a framework of 10 principles. Knowing and applying these principles as you make sales and build your go to market team will save time and effort by guiding you through what you need to know at what stage. 

Video 18 Min 

Once you have established where you are on your journey of commercial success, you can pick the right learning path to develop the skills you need today. This is all about execution – by doing the right things at the right time.

Video 4 Mins 

What people are saying

Are You Ready To Start?

More Courses

You might also be interested in these courses

Course 2

Deal Management 101

This course is designed to teach you the core elements of managing a deal through the sales process. You will learn how a process will enable you to control the deal and increase your win rates significantly.

Deal Management 101

8 lessons - 1:1 hours
View Course

Course 5

How Companies buy SaaS software

This course will bring you through a typical cycle that companies follow when buying SAAS software. You will learn about the different roles typically at play so that you can optimize your approach at each stage.

How Companies buy SaaS software

1 lesson - 0:35 hours
View Course
Scroll to Top