What are problems that Saas companies run into?

Opportunity Identification:

  1. Do people either need or want “something” that you can develop?
  2. How can you manage the risk of proving it?
  3. Is there any sales value (subscription or similar revenue) associated with the use of the “something” you can build for them?
  4. Can you create monetizable value from other elements of the service delivery?
  5. Is the market (defined by the metrics characteristic of a profitable company) big enough to be interesting?

Resources:

  1. Can you find the right people to build the product?
  2. Can you afford to fund its development?
  3. Do you need funding?
  4. Can you secure it?
  5. Can you last long enough?
  6. How long can you stay poor?

Development:

  1. Can you manage delivery and execution to some kind of quality spec?
  2. Can you build it fast enough to a point that it is good enough to not disappoint, and thus trigger a “You don’t a second chance to make a first impression” reality?
  3. Can you find the development resources you don’t have?

Go-to-Market (sales and marketing):

  1. Can you reach the channels and people who can help create demand?
  2. Can you get the attention (DEMAND GEN) of the target market?
  3. Can you interest prospects (LEAD GEN) in learning more?
  4. Can you acquire users/customers (SALES) for less than their sales/monetizable value (over a time period you can live with)?

Growth

 

  1. Can you continually improve the product (PRODUCT MANAGEMENT)?
  2. Can you remain competitively relevant (PRODUCT MANAGEMENT/SALES & MARKETING)?
  3. Can you keep customers happy (CUSTOMER SERVICE)?
  4. Can you keep existing customers, while continuing to gain new ones SALES & MARKETING)?
  5. Can you fund your current realities (FINANCES: CASH-FLOW) and future plans (FINANCES: STRATEGIC PLANNING & GROWTH PLANS)?

Opportunity Identification:

  1. Do people either need or want “something” that you can develop?
  2. How can you manage the risk of proving it?
  3. Is there any sales value (subscription or similar revenue) associated with the use of the “something” you can build for them?
  4. Can you create monetizable value from other elements of the service delivery?
  5. Is the market (defined by the metrics characteristic of a profitable company) big enough to be interesting?

Resources:

  1. Can you find the right people to build the product?
  2. Can you afford to fund its development?
  3. Do you need funding?
  4. Can you secure it?
  5. Can you last long enough?
  6. How long can you stay poor?

Development:

  1. Can you manage delivery and execution to some kind of quality spec?
  2. Can you build it fast enough to a point that it is good enough to not disappoint, and thus trigger a “You don’t a second chance to make a first impression” reality?
  3. Can you find the development resources you don’t have?

Go-to-Market (sales and marketing):

  1. Can you reach the channels and people who can help create demand?
  2. Can you get the attention (DEMAND GEN) of the target market?
  3. Can you interest prospects (LEAD GEN) in learning more?
  4. Can you acquire users/customers (SALES) for less than their sales/monetizable value (over a time period you can live with)?

Growth

 

  1. Can you continually improve the product (PRODUCT MANAGEMENT)?
  2. Can you remain competitively relevant (PRODUCT MANAGEMENT/SALES & MARKETING)?
  3. Can you keep customers happy (CUSTOMER SERVICE)?
  4. Can you keep existing customers, while continuing to gain new ones SALES & MARKETING)?
  5. Can you fund your current realities (FINANCES: CASH-FLOW) and future plans (FINANCES: STRATEGIC PLANNING & GROWTH PLANS)?
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