Deal Forecasting - Introduction

Sales forecasting is an essential component of any go to market strategy, providing guidance on setting goals, allocating resources, and making informed business decisions. However, it is not an exact science, and there are many myths and challenges that plague even the most seasoned sales forecasting professionals.

One myth is that forecasting is purely a numbers game, where a high degree of accuracy is solely dependent on the use of complex algorithms and sophisticated tools. Another challenge is ensuring alignment and collaboration across the organization. Without this alignment and collaboration, inaccurate forecasts may be presented, resulting in wasted resources and missed opportunities.

Additionally, many businesses face the challenge of projecting sales for new products, services, or markets. This is especially true for startups or companies with limited historical data to draw from. This course aims to explore these myths and challenges in-depth and provide a basis for the practical steps into how businesses can run their sales forecasting addressed the other courses in this program.